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YouTube: Fading Public Interest
in Amateurish "Cheap Shots"?
For at least a year, YouTube and similar video websites have displayed home videos, that could often be described as "cheap thrills and stupid pet tricks", rather than professional grade quality work. One of the most successful YouTube videos, a dance routine, has been watched by almost 20 million viewers. The famous Ghyslain Raza-video of a teenage boy pretending to wield a Star Wars lightsaber has become - with just over 900 million visits - the probably most popular viral video on the Internet: http://news.bbc.co.uk/1/hi/entertainment/6187554.stm
But anyone who intends to attract the attention of many visitors in the future, should now seriously consider getting some education in Hollywood-type classes about script writing, movie production, camera work and other aspects of the business.
Why? Because in the long run, people want to be entertained, even educated, rather than just amused by short clips of situation comedy. Even young kids are now going back to high (-tech) quality network productions. And the expectations, as far as the World Wide Web is concerned, are moving higher all the time. Late night talk show host David Letterman, the Comedy Channel, clips from horror movies and science fiction are finding more viewers, and studios in Hollywood and around the world are beginning to think about making more money on the Web.
American Scott Kirsner wrote the book "The Future of Web Video". It is an in-depth look into the "biz", as well as the entire entertainment landscape. It explains how this culture is going to be changed, beginning in the very near future. Scott has asked pioneers like Judson Laipply ("Evolution of Dance") and Fritz Grobe ("Extreme Diet Coke and Mentos"). He has consulted hardware and software companies, in order to find out what will be possible in those technological areas. The results are not surprising to anyone who has followed recent developments.
If you have trouble understanding today's YouTube contents, Kirsner explains, you should go back into the past and look at clips that were popular in the beginning years of film. Workers of a French factory, going home, a gardener, getting sprayed with water from his own hose ... people actually p a i d for this stuff, many decades ago! Recently, similar little clips marked the beginning of web video - and the first audio podcasts have not been extremely creative either. But this has recently changed. Names like HBO, CBS, NBC, sportscasters like ESPN, investment guru Jim Cramer, pubcaster NPR - professionals are coming to the Web in droves now.
As far as technology goes, the next step is for web videos to be watched in the comfort of peoples' living rooms, and not just on their PC computer screens. This will represent a major breakthrough, because regular broadcast television and web videos will soon begin to compete with each other. Hopefully, the developments will benefit consumers and become an incentive for more talented people to get involved as well. Hopefully, they will feel motivated to educate themselves and participate in a global education and entertainment field without limits. The times, they are changing ... and they could not be more exciting.
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